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Maruti Suzuki invites entries from startups

by BQ News Bureau
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Maruti Suzuki India has invited entries from startups for the fifth cohort under its Mobility and Automobile Innovation Lab (MAIL) initiative. It has collaborated with 18 startups selected in the previous four rounds of the MAIL programme.

Maruti Suzuki has invited applications from early-stage startups that are working in mobility and automobile space. The selected startups get an opportunity to undertake paid proof of concept (PoC) with the company to develop industry-ready solutions for any live case across business functions like – Marketing and Sales, Engineering, Service, Production, Logistics, Warehousing, Spare Parts and Accessories. The startups also get an opportunity to implement their innovative solutions and validate them for business readiness.

Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki India, said: “We have successfully engaged with 18 startups and enabled 10 POCs. As a next step, we look forward to engaging with more startups with innovative ideas for the automobile industry. Entrepreneurs with disruptive ideas, especially in light of the ongoing pandemic situation, can apply for the fifth cohort of our MAIL initiative.”

The participating startups will be provided with an opportunity to turn their innovative ideas into practical disruptive solutions and showcase their entrepreneurial capabilities. As on today, Maruti Suzuki has onboarded two startups as business partners.

The selected startups will be mentored by several industry experts in the domestic and international startup ecosystem. The interested startups across India can apply for the programme by visiting the MAIL website: www.marutisuzukimail.com.

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