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Apple introduces new MacBook Air, MacBook Pro, Mac mini

by BQ News Bureau
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The Apple has introduced a new MacBook Air, 13-inch MacBook Pro, and Mac mini powered by the revolutionary M1, the first in a family of chips designed by Apple specifically for the Mac.

By far the most powerful chip Apple has ever made, M1 transforms the Mac experience. With its industry-leading performance per watt, together with macOS Big Sur, M1 delivers up to 3.5x faster CPU, up to 6x faster GPU, up to 15x faster machine learning (ML) capabilities, and battery life up to 2x longer than before. And with M1 and Big Sur, users get access to the biggest collection of apps ever for Mac. With amazing performance and remarkable new features, the new lineup of M1-powered Macs is available to order from Thursday.

“The introduction of three new Macs featuring Apple’s breakthrough M1 chip represents a bold change that was years in the making, and marks a truly historic day for the Mac and for Apple,” said Tim Cook, Apple’s CEO. “M1 is by far the most powerful chip we’ve ever created, and, combined with Big Sur, delivers mind-blowing performance, extraordinary battery life, and access to more software and apps than ever before.

MacBook Air is Apple’s most popular Mac and the world’s best-selling 13-inch notebook. With the M1 chip, MacBook Air speeds through everything from editing family photos to exporting videos for the web. The powerful 8-core CPU performs up to 3.5x faster than the previous generation. With up to an 8-core GPU, graphics are up to 5x faster, the biggest leap ever for MacBook Air, so immersive, graphics-intensive games run at significantly higher frame rates. ML workloads are up to 9x faster, so apps that use ML-based features like face recognition or object detection can do so in a fraction of the time. The M1 chip’s storage controller and latest flash technology deliver up to 2x faster SSD performance, so previewing massive images or importing large files is faster than ever.

MacBook Pro with M1 delivers game-changing performance and the longest battery life ever on a Mac. With M1, the 13-inch MacBook Pro is up to 2.8x faster so users can compile code with incredible ease. Users can perform machine learning tasks up to 11x faster than before. Other new features in the new 13-inch MacBook Pro include studio-quality mics for super clear recordings and calls, and Apple’s latest camera ISP in the M1 chip enables sharper images and more detail in shadows and highlights on video calls. The new MacBook Pro also delivers best-in-class security with the Secure Enclave in M1 and Touch ID. And it features two Thunderbolt ports with USB 4 support to connect to more peripherals than ever, including Apple’s Pro Display XDR in full 6K resolution.

Mac mini is Apple’s most versatile computer, and now with M1, it packs a staggering amount of performance and incredible new features in such a compact design. M1 brings an 8-core CPU with up to 3x faster performance than the previous generation. An 8-core GPU delivers up to 6x increase in graphics performance, allowing Mac mini to tackle performance-intensive tasks like complex 3D rendering. Mac mini is now available for Rs. 64,900.

The new MacBook Air starts at Rs.92,900, and Rs.83,610 for education; the new 13-inch MacBook Pro starts at Rs.1,22,900, Rs.1,10,610 for education; and the new Mac mini starts at Rs.84,900, and Rs.76,410 for education.

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