Khadi’s online sale has brought good fortune for its empowered potters this Diwali. Earthen lamps (Diya) made by these potters in the remote parts of Jaisalmer and Hanumangarh districts in Rajasthan are reaching every corner of the country, thanks to Khadi India’s e-portal.
For the first time, Khadi and Village Industries Commission (KVIC), decided to sell Diyas to online and through stores this year. It launched online sale of Diyas on October 8, and in less than a month, nearly 10,000 Diyas have already been sold online. Huge demand for Khadi’s clay Diyas was seen from the very first day of its launch and in less than 10 days, a majority of designer Diyas were completely sold out. KVIC has launched 8 types of designer Diyas that are priced nominally between Rs.84 and Rs. 108 for a set of 12 pieces. KVIC is also offering a discount of 10% on these Diyas. KVIC potters have expressed happiness that they are earning Rs.2 to Rs.3 on sale of every Diya. Khadi’s designer Diyas are available at www.khadiindia.gov.in.
Diyas is being procured from KVIC units in Pokharan in Jaisalmer and Rawatsar in Hanumangarh district in Rajasthan.