MG Motor India has launched its experiential customer touchpoint ‘MG Experience on Wheels’ in Mathura, Uttar Pradesh. MG Experience on Wheels is a 45-foot mobile showroom that enables customers to experience the British brand’s latest vehicles – on the move.
The trailer enables visitors to engage with its interactive digital terminal to experience various offerings, choose their accessories and configure the car, apart from the on-the-spot booking of MG vehicles.
The carmaker currently has a widespread presence in Uttar Pradesh with 18 outlets spread across Mathura, Lucknow, Kanpur and Agra, among other cities.
Speaking on the occasion, Rakesh Sidana, Director – Sales, MG Motor India, said, “Aiming to highlight and demonstrate our British lineage, we have now introduced MG Experience on Wheels in Mathura. The mobile showroom has so far travelled across four States in India. We believe that such experiential touchpoints come across as the perfect way to engage with our customers in upcountry markets.”