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KVIC launches muslin fabric masks for Deepavali

by BQ News Bureau
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Khadi and Village Industries Commission (KVIC) has launched a limited edition of two-layered “Happy Diwali” printed face masks made of pure muslin fabric, a high quality and ultra-fine cotton fabric handmade by traditional Khadi artisans of West Bengal. It has planned to launch Christmas and New Year special masks in the coming days.

Muslin face masks have been developed following the overwhelming response to two-layer Khadi Cotton and three layers Silk masks. So far KVIC has sold over 18 lakh face masks across the country in less than six months’ time.

The Deepavali muslin face masks are priced at Rs.75 a piece and are available for sale through the Khadi outlets in Delhi and online through KVIC’s e-portal www.khadiindia.gov.in.

Like the other variants of Khadi face masks, the muslin face masks too are skin-friendly, washable, reusable and bio-degradable and economical that suits all pockets. This face mask consists of two layers of pure white muslin fabric. The sparkling red piping on the masks adds to the style quotient as it has been designed to gel with the festive attires.

KVIC Chairman Vinai Kumar Saxena said the double-layered Diwali Face Mask has a small price but great value. “Apart from protecting people from the spread of disease, KVIC is constantly working to make its face masks look trendier. These muslin fabric face masks have added variety to our range of face masks that also include cotton and silk masks. At the same time, this is creating additional employment for Khadi artisans,” Mr. Saxena said.

What makes these masks more special is the hand-spun and hand-woven cotton fabric that is extremely soft on the skin and is comfortable for long-duration use.

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