Home Business Maruti Suzuki, ORIX launch ‘Subscribe’ for Hyderabad and Pune

Maruti Suzuki, ORIX launch ‘Subscribe’ for Hyderabad and Pune

by BQ News Bureau
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Close on the heels of launching Maruti Suzuki Subscribe in Delhi-NCR and Bangaluru, Maruti Suzuki Subscribe with white number plate (registered in the name of customer) now comes to Hyderabad and Pune. In partnership with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan, the company aims to launch car subscription programme for individual customers in these two cities.

Maruti Suzuki Subscribe allows a customer to use a brand new car without actually owning it by paying an all-inclusive monthly fee that covers maintenance and insurance for the complete tenure. Maruti Suzuki Subscribe offers the customers a wide range of new cars – Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA and Baleno, Ciaz and XL6 from NEXA.

Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India, said: “Maruti Suzuki Subscribe is focussed to bring convenience to the individual customers. It comes with a bouquet of convenient features – flexible tenure, zero down payment, registration and insurance and also covers complete maintenance. We are overwhelmed with customer response in the first few weeks of pilot launch and received over 5,000 enquiries. Progressively, we aim to offer Maruti Suzuki Subscribe in 40-60 cities in the next 2-3 years.”

Maruti Suzuki Subscribe with private registration in the name of the subscriber comes with subscription tenure options 24, 36 and 48 months, as per customer’s choice. Customers will pay a monthly subscription charge as low as starting Rs 15,479/- (including taxes) for Swift Lxi in Hyderabad and Rs 15,354/- (including taxes) in Pune for a tenure of 48 months. After the completion of subscription tenure, the customer can also opt to upgrade vehicle, extend, or buy the car at market price.

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