Mahindra and Mahindra said that the All-New Thar has now crossed 15,000 bookings, since its launch on October 2, 2020. About 57% of all buyers of the All-New Thar are first-time car buyers and a significantly large share of all bookings is for the Automatic variants.
Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra, said, “We are delighted with this overwhelming response received for the All-New Thar, having crossed 15,000 bookings as on date.”
The All-New Thar has garnered a lot of interest from buyers and auto experts alike. Since its launch on October 2, it has received over 65,000 enquiries and more than 8 lakh website visitors.