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Samsung launches interactive e-catalogue

by BQ News Bureau
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Samsung has launched an interactive e-catalogue for its products aimed at providing a safe and enhanced buying experience for consumers. It is also a step towards the company contributing to the environment by reducing the usage of printed brochures.

Through the e-catalogue, consumers will be able to browse the entire range of smartphones, wearables, televisions and other digital appliances and sound devices.

The e-catalogue offers a complete understanding of product features to consumers, showcasing product benefits, high-resolution pictures and unboxing videos. Consumers can shortlist and compare models within each product category on key specifications.

“The e-catalogue offers in-depth information on Samsung smartphones and consumer durables that facilitates consumers in making purchase decisions within the comfort and safety of their homes and spending less time at retail stores,” said Ashish Bansal, Vice President, Corporate Marketing, Samsung India.

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