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Hero launches new Pleasure+ Platinum

by BQ News Bureau
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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched the new Pleasure+ Platinum. The new scooter comes in quick succession after the recent launch of the Maestro Edge 125 Stealth. Thus, highlighting the company’s focus on further expanding its presence in the scooter segment and delighting the customers with its premium and youthful portfolio.

Pleasure+ Platinum adds to the ever-growing appeal of the iconic Pleasure brand. The new scooter offers a differentiated experience with its enhanced aesthetics, accentuated retro design and premium chrome elements The new scooter will be available at all Hero MotoCorp dealerships across the country at a price of Rs. 60,950 (Ex-Showroom, Delhi).

Naveen Chauhan, Head – Sales & Aftersales, Hero MotoCorp, said, “The iconic Pleasure brand enjoys a strong connect with the customers. The new Pleasure+ Platinum with its enhanced design elements is surely going to strengthen our scooter portfolio and provide a perfect combination of riding comfort with style.”

Pleasure+ Platinum is available in a new Matt Black colour scheme which is combined with brown inner panels which imparts a luxurious look to the design. The chrome additions, including mirrors, muffler protector, handlebar ends and fender stripe, further enhance its retro style and relays the brand trust of quality.

Pleasure+ Platinum also comes with low fuel indicator feature, a seat backrest for added comfort, a dual-tone seat with platinum hot stamping, white rim tape and premium 3D logo badging, which enhances the aesthetic appeal of the scooter.

Pleasure+ Platinum comes with a 110cc BS-VI Compliant Programmed Fuel Injection engine with ‘XSens Technology’ (Eight Sensors) – delivering a remarkable power output of 8 BHP @ 7000 RPM and torque-on-demand of 8.7 NM @ 5500 RPM. It gives 10% higher fuel efficiency, with better performance and up to 10% faster acceleration.


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