TVS Motor Company has touched the four-million global sales milestone for its premium motorcycle brand, TVS Apache. Launched in 2005, the TVS Apache series is one of the fastest-growing premium motorcycle brands in the country, with a strong presence across global markets.
K. N. Radhakrishnan, Director and Chief Executive Officer, TVS Motor Company, said, “It is a momentous day for us at TVS Motor Company, as we achieve the 4 million global sales milestone for our premium motorcycle brand, TVS Apache. It has garnered immense popularity among motorcycle enthusiasts globally. The platform of Apache motorcycles showcases the company’s technological prowess, using years of experience and racing pedigree.”
To commemorate the celebrations, the company has created the “Longest Chequered Flag” spanning a length of 957 feet. With over 2,000 images, the chequered flag has set the record in the Asia Book of Records and India Book of Records for creating the longest chequered flag at its TVS Mysore Factory.
TVS Apache Series, the premium motorcycle brand, spans across two categories – Naked and Super Sports. The RTR (Racing Throttle Response) series, encompassing the range of TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V are the existing offerings in the Naked motorcycles category. On the Super Sport front, the brand introduced the TVS Apache RR 310 (Race Replica) as the first entrant into the super-premium category in 2017, which affirms superior performance and riding dynamics, combined with a robust, expressive design. The TVS Apache RR 310 motorcycle boasts of superior race technology features, including throttle-by-wire technology, four ride modes, a state-of-art TVS SmartXonnect enabled 5″ Vertical TFT and more.