Indian Farmers Fertilizer Cooperative Limited (IFFCO) and Prasar Bharati have signed an MoU to broadcast and promote new agriculture technology and innovations.
DD Kisan will broadcast various innovative techniques being adopted in the agriculture field in easy language through a 30-minute programme series for the benefit of farmers. IFFCO’s innovations will be shared with farmers in easy language through DD Kisan in approximately 25 episodes.
U. S. Awasthi, Managing Director, IFFCO, said that IFFCO had prepared a nanotechnology-based alternative to urea, which would help farmers.
IFFCO has innovative technology for the farmers and Doordarshan has a vast network across the country. The vast network of DD will help in explaining agriculture innovations to the farmers in easy language which will help them immensely.
Prasar Bharati CEO Shashi Shekhar Vempati said these programmes would also be broadcast through digital medium so that the young farmers could benefit from the initiative.
Doordarshan Director General Mayank Agarwal said that the agreement would help to promote the innovations of scientists done in lab and experiment conducted by farmers in the field which would help young farmers.