Mahindra and Mahindra on Tuesday announced that its SUV, the All-New Thar, has already crossed 9,000 bookings, since its launch on October 2. This, despite only 18 cities being part of phase one markets where test drive and demo vehicles are available. The All-New Thar becomes the only SUV in the 4X4 lifestyle category to record this booking milestone in such a short span of time, according to a release from the company.
Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra and Mahindra. said, “All-New Thar has resonated well with lifestyle seekers, families and women buyers, thereby opening up an entirely new set of customers for this iconic lifestyle 4X4 SUV. Despite test drives being available in just 18 cities, to begin with, we have received over 9,000 bookings for the All-New Thar, since its launch, which is unprecedented for this segment. Our endeavour is to ensure that test-drive vehicles are available in the rest of the country at the earliest, for more people to experience and book the All-New Thar.”
Since its launch on October 2, the All-New Thar has received over 36,000 enquiries and more than 3.3 lakh website visitors.
The company will add 100 more cities on October 10 and test drives for the rest of the county will be available from October 15. Deliveries for the All-New Thar will commence on November 1.