Brand USA, the destination marketing organization for the United States, and Airbnb have announced a new partnership designed to allow guests to explore the USA from the comfort of home through online experiences featuring the unique cultures, cuisines, and people from across the United States.
“Created at the start of the pandemic as a way to allow people to connect, travel virtually and earn income from home, Airbnb Online Experiences are handcrafted activities that immerse guests into each host’s unique world. Hosts include small business owners, entrepreneurs, and creatives who want to connect with travellers and introduce them to their community,” according to a statement from the two companies.
“Airbnb Online Experiences gives us a new platform to share warm and welcoming stories about U.S. destinations. As the world longs to travel again, we are delighted to help travellers understand places more deeply, meet real people, and uncover local perspectives to activate their wanderlust,” says Tom Garzilli, Chief Marketing Officer, Brand USA.
“In this moment we are in, where there are challenges to cross-border travel, this initiative will allow Airbnb hosts to open their virtual doors for people to experience the U.S,” said Chris Lehane, Senior Vice-President for global public policy and communications at Airbnb.