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Maruti Suzuki selects five new startups to promote innovation

by BQ News Bureau
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With an objective to promote innovation in the mobility space, Maruti Suzuki India Limited has shortlisted five new startups as part of the 3rd cohort of the MAIL (Mobility & Automobile Innovation Lab) programme. With the addition of these five startups i.e Clean Slate, Peer Robotics, Vicara, Hyper Reality, and URJA, Maruti Suzuki is now engaged with 14 startups under the MAIL programme in the last 18 months.

Clean Slate Technologies, a startup from Bengaluru, stood as the winner of the programme, followed by Peer Robotics from Gurgaon as first runner-up and Vicara from Bengaluru as second runner-up. They will now engage with Maruti Suzuki for paid projects and also will be entitled to other benefits associated with the programme.

Explaining about start-ups, Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki, said the MAIL programme focusses on offering a platform to these early-stage startups where they can translate their big ideas into business solutions. Besides this, they get a unique opportunity to get the idea validated and approved by Maruti Suzuki’s domain experts.

The five startups underwent an extensive shortlisting process that included screening and pitch sessions. The domain experts at Maruti Suzuki also mentor and guide the startups to create the right product fit by conducting several discussions. Moreover, the top three startups will also get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki for actual business use of their technologies.

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