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ICICI Bank offers new product for startups

by BQ News Bureau
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ICICI Bank has announced the launch of ‘iStartup2.0,’ a programme for startups that takes care of their banking as well as beyond-banking needs.

‘iStartup2.0’ offers customers an eponymous current account which is available in three variants–Platinum, Gold and Silver– the widest range from any bank for start-ups. New businesses (up to 10 years old), including partnerships, private and public limited companies as well as limited liability partnerships, can opt for the current account.

Further, startups can seamlessly open an account and get the account number instantly at the time of incorporation as the bank has integrated its APIs with the website of the Ministry of Corporate Affairs.

Other benefits of this current account include the availability of a dedicated Relationship Manager, premium savings account for promoters and salary accounts for employees and waiver of quarterly average balance for a year. The beyond-banking services are available under an umbrella, named ‘Startup Assist’ that offers services, in association with partners, to help startups in their early stage as well as growth stage. With ‘Startup Assist’, they get the convenience of single-point access to a host of services. Additionally, for start-ups wanting to expand business digitally in the virtual world, a ‘Digital concierge’ is available. It offers a one-stop solution for services ranging from website development and hosting, social media marketing, SEO and SEM, among others, thus making the digital transformation of a startup simpler and easier.

Further, the bank has tied up with various other companies to bring in attractive offers on solutions, for instance on ‘Work-From-Home’, IT hardware deals, web-hosting, accounting software, telecom packages and printing and stationery, said, Pankaj Gadgil, Head- Self Employed Segment, ICICI Bank, in a statement.

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