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TATA Motors launches NEXON EV 3D Commerce

by BQ News Bureau
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On the occasion of World EV Day, Tata Motors on Tuesday announced the launch of ‘NEXON EV 3D Commerce’, an immersive visualisation of its entire Nexon EV range on its website. Powered by Eccentric Engine’s One 3D platform, it is a first of its kind experience providing customers with a detailed and holistic purchase experience that saves time and effort. In light of pandemic, Tata Motors has taken the lead in ensuring customer safety and enhancing their purchase experience by introducing this initiative to provide an immersive experience of the product while boosting the morale of prospective buyers.

The Nexon EV 3D Commerce is a 360° virtual experience allows customers to explore colours, variants, features, and accessories of the Nexon EV in great detail. This will be the first automotive E-Commerce experience with 3D at its core, right from the Home Page.

Speaking on the launch, Ramesh Dorairajan, Head – Sales, Marketing and Customer Care, Electric Vehicle Business Unit, Tata Motors, said, “The current pandemic has urged businesses to change their approach and adapt in accordance with the new normal. We redefine our customer engagement. The Nexon EV 3D Commerce is a big step in this direction.”

Varun Shah, CEO and Co-founder of Eccentric Engine, said, “EVs are the future of mobility and critical for environmental sustainability. This is a first of its kind integration of our One 3D Platform with E-Commerce. We look forward to Tata Motors EV customers enjoying a seamless experience throughout their online journey.”

The Nexon EV 3D Commerce will include all of its available accessories that customers can explore online in 3D and finally book their personalized vehicle online. Customers can access the Nexon EV 3D Commerce feature at nexonev.tatamotors.com.

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