Skoda Auto has launched a worldwide marketing campaign relating to car manufacturer’s entry into the age of electric mobility. Using evocative images and slogans, the multimedia campaign presents the practical electric vehicles of the e-mobility sub-brand ŠKODA iV, introduces the model range and generates enthusiasm for the new ŠKODA ENYAQ iV.
It makes everyday life easier and more pleasant. This increase in quality of life and freedom is also the focus of “Recharge Life”. The Czech car manufacturer’s new global marketing campaign will serve as a platform for communications related to the ŠKODA ENYAQ iV.
Marc-Andreas Brinkmann, Head of Marketing at ŠKODA AUTO emphasises: “’Recharge Life’ focuses on people and addresses emotional topics such as family, love, adventure, joy, trust and community. We will actively promote ‘Recharge Life’ both online and through all other communication channels.”
In addition to the ENYAQ iV, ‘Recharge Life’ also promotes the iV versions of the ŠKODA OCTAVIA. This will be available, among others, as the OCTAVIA RS iV, featuring a plug-in hybrid drive with a maximum output of 180 kW (245 hp), which delivers the dynamic performance