Hyundai Motor America has appointed Fred DePerez as the new vice president of Product Line Management and Sales Planning of the company, according to a company report.
This newly created division will allow Hyundai to react more rapidly to market conditions and improve decision making across the enterprise. DePerez will oversee the current Product Line Management, Sales Planning, and Retail Operations teams.
Hyundai’s Product Line Management group focuses on ways to improve performance by analyzing target customers, segment dynamics and the dealer’s engagement level of each Hyundai vehicle. Retail Operations manage Hyundai’s national incentive spending, certified pre-owned programs and sales planning activities.
“Fred is a seasoned leader with an extensive background in understanding market conditions and delivering results. “Creating this new division will allow us to better leverage data and take full advantage of national and regional opportunities to increase profits and gain market share, the report added.
DePerez has 25 years of automotive experience. Recently, he was the vice president of Nissan’s Northeast Region. He also spent six years at Fiat Chrysler Automobiles where he led Dodge brand operations and 11 years at Toyota Motor Sales USA in various sales and marketing positions.
DePerez has a Bachelor of Arts in business economics from the University of California, Los Angeles and a Master of Business Administration in marketing and corporate strategy from the University of Michigan’s Ross School of Business. He also served as a Non-Commissioned Officer in the United States Marine Corps.